Our History

Trace was launched in 2006 as a platform to manage communication in the healthcare industry. The system captures communication of any type (voice, fax, paper or electronic) and centralizes indexed records for easy processing, routing and retrieval.

Trace grew out of a history of efforts by the White Stone Group to bring efficiency and economic value to healthcare workflow. Founded in 1991, the company started out consulting and implementing software solutions for hospitals and physician groups. As an outgrowth of this work, the company launched its flagship product VoiCert in 1998. Designed to automate the telephone authorization process between hospitals and insurance companies, VoiCert has been adopted by nearly 400 hospitals nationwide.

Based on ongoing market research and customer feedback, the White Stone Group continued development of new tools to capture exchanges through added methods such as fax, email, web visits and others. Each tool became a piece of the puzzle that would eventually form Trace.

Trace is built on the principle that every piece of communication contains valuable information that impacts the quality, efficiency and profitability of patient care. Trace creates an audit trail of communication surrounding each patient's visit from preadmission to discharge. It documents the flow and authorization of care, capturing records for use in denials prevention, workflow enhancement and quality improvement.

With connections to the hospital's phone, fax, and computer systems, Trace feeds each piece of communication into a web-based tracking system where records are indexed for processing, routing and retrieval. Any exchange with an insurance company, physician, patient or co-worker can be captured and archived for an indisputable account of activity.

Records are efficiently indexed by auto-populating information from the hospital's patient registration system. Notification and forwarding features allow for easy data-sharing between departments, eliminating phone tag and paper copies. Telecommuters can access and forward records electronically from home offices. Leaders can monitor Trace, even play back calls, to ensure tasks are completed on time and appropriately.

As the number of Trace hospitals grows, customers continue to discover new ways of expanding the technology across the healthcare continuum. With growing adoption among users, Trace sustains a 95 percent retention rate of its customer base. Almost weekly, Trace tools hit new records for hospital usage. In March of 2009, a record number of one million user transactions were achieved in a single month, an increase of 70 percent over the previous year.

As Trace further integrates within hospitals, the White Stone Group is planning developments to advance workflow capabilities for its users. By aligning the technology with hospital processes, Trace will be able to prompt users for various tasks and hardwire activities for improved quality and efficiency. Trace also continues down the path of interfacing with other health information systems to increase the accuracy and accessibility of information to all healthcare providers.